Gert Hofstede developed a model to analyze societal culture based on multiple dimensions
- Power-Distance
- Individualism
- Masculinity
- Uncertainity avoidance
- Long term orientation
Power-Distance
Collectivism - Individualism
These cultural dimensions are particularly relevant when we engage in developing a new company based on a business model, ideas o practices that have been proven successful in a specific culture -usually developed countries- into a different one -frequently a developing counttry-
Understanding societal culture differences may be key for business success. Google managers discuss the difference between China and US negotiating styles:
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