Sunday, September 20, 2009

Intellectual Capital as value multiplier: Amazon poised to become Wal-Mart of the Web

17 years after its foundation -and several times after his announced demise by conventional business wisdom- Amazon is set to become the Wal Mart of the Web; not only the dominant online retailer and a growing rival of brick-and-mortar conventional retailers but most fundamentally, the hub of a B2B ecosystem that thrives during economic downturns thanks to its unique combination of intellectual capital value and smooth delivery.

Amazon's stock is valued 65 times its earnings against Wal-Mart's 15 times, showing the impact of its intellectual capital valuation.

Amazon is not only offering an ever growing array of goods and services online: it is also provinding a unique e-business platform for thousands of small and middle new businesses around the world that allows them to access a global markat and compete.

And on top of all that, Amazon is also franchising its logistics and merchandising expertise to help small business to become globally competitive.

How could our PII projects use and benefit from Amazon's concept and resources?

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