Social Networks pros and cons

Initially a passtime started among campus students at Harvard (see Facebook) , social networking has evolved into a huge variety of person-to-person, real-time, segmented communication tools that are used to post resumes or advertise businesses (Facebook) or coordinate 100,000 people rallies (such as happened with Twitter during Obama's presidential campaing in the US and the Iranian rallies for reform currently in place).

The videos below (another example of the power of sharing knowledge and using intellectual capital as social capital) explain how to start a Facebpook marketing Web page:

Introduction



Second part



How to create a Facebook group



How to create a Facebook homepage for business



Of course, there are several downsides on using social networks and not a few failures -most notorious using Virtual Worlds for adult education-

Check Facebook and discuss how could you use it for your PII project

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References

• The Economist (2009) Using social networks for business.

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