Here are some ideas from advertising experts about how to conduct a campaign in favor of pork after the damaging effects of H1N1 influenza misinformation .
Why not to use a great barbecue celebration with certified pork produce? Here is how it looks at the Virginia Pork festival.
We could call it an "asado de desagravio" in Spanish...
Could anybody beat Mexicans (and Sonorans) at that? Who knows better how to celebrate life?
Let's show the world how.
A celebration that would show consumers that there is nothing to fear from the pork when it is properly produced and prepared.
What could we do for Mexican tourism building on these images?
Time for fishing in San Carlos?
Or to invite them back?
It is time to help, post your ideas as comments
How can we help Mexico's tourism and pork production to get a quick recovery from the flu scare?
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PII Blog. Pork and Tourism industries surging back from A H1N1 epidemic
How can we help Mexico's tourism and pork production to get a quick recovery from the flu scare?
Pork producers have recently had a big hit by the miss connection of the A H1N1 virus epidemic, but we have to think as well of all the positive aspects has brought humanity from prehitoric times to our days, and find ways to bring them back where it belongs.
The surprising allure of this creature in all its astonishing varieties around the globe has performed different and important roles in human societies.
Pigs have also been around us with a nice story to tell, Who won’t remember:
Miss Piggy from the Muppets.
Babe The courageous and honorable, sensitive-souled little pig who wanted to become a sheepdog.
Porky Pig from the Warner Brother's Studios, a Looney Tunes cartoons' first major star.
Petunia Pig, the first diva of famous pigs.
Piglet, Winnie the Pooh's best friend, a piglet who reflects similar qualities to Babe, another famous pig that’s hard not to love.
Toot and Puddle are the delightful pig duo from Woodcock Pocket whose lives are filled with everyday wonder, adventure and humor.
Pippo, a pig made by Sanrio, the company that makes Hello Kitty. He is a cute little pig who's Hello Kitty's friend.
Pumbaa from the Lion King film.
Three Little Pigs. Of all the world's famous pigs, these three must rank amongst the most reknown.
So we should appeal to the positive stigma of pigs, and leverage the good feelings pigs bring to our memoir, and bring back the good fillings as well as good reasons for eating pig meat, the “new” pig meat you have to know about (“have you eaten the new pork lately”?).
Today's Pork Leaner Than Ever!
Pork is leaner today. Several decades ago, the meat industry responded to consumer demand by finding ways to make meat less fatty. The pork industry, in particular, began to breed for leaner pigs. The result, says Ceci Snyder, assistant vice president of the National Pork Board in Des Moines, was that the average pork loin on the market in 1982 was 64% leaner than one in 1970.
What’s more, pork tenderloin is now as lean as skinless chicken breast
Through changes in feeding and breeding techniques, pork producers have responded to consumer demand for leaner pork.
To be continued in next comment...
Comments cotinued...
Through changes in feeding and breeding techniques, pork producers have responded to consumer demand for leaner pork. Today's pork has 16% less fat and 27% less saturated fat as compared to 1991. Many cuts of pork are now as lean as skinless chicken. The cuts below meet the guidelines for “lean” (less than 10 g fat, 4.5 g sat fat and 95 mg cholesterol). Pork tenderloin meets the guidelines for “extra lean” (less than 5 g fat, 2 grams of sat fat and 95 mg cholesterol).
The USDA has analyzed pork for trans-fatty acids. The results confirm that pork contains no artery-clogging trans-fat.
Trimmed pork tenderloin and skinless chicken breast have the same amount of total fat content. In addition, six cuts of pork in the chart have total fat content between the skinless chicken breast and skinless chicken thigh.
Around the world, pork remains the most widely consumed meat protein, even though poultry is catching up. Rising incomes, particularly in China, seem to be fueling growth in world demand. China, the EU, Canada, the United States and Brazil, which according to FAO account for an estimated 80 percent of world production.
World pork consumption increased by 30 percent from 1990 to 2000. Pork laso increased its per capita share of consumption by 13 percent.
From 1996 to 2008, the world production of pork rose from 70 million tonnes to 100.5 million tonnes. Looking at the period 2008 to 2017, the FAO predicts world meat production will grow on average by 2% per year, although there will be marked differences in growth rates from one region to another. Meat consumption in developing countries (especially those of the Asia-Pacific area) will account for more than 80% of global growth.
Pig meat is one of the meats with highest “value” according to it´s attributes: is one of the most versatile food products there are, has a rich flavor, it´s nutritious, inocuous and economic.
I imagine a world, at least a national campaign (in Mexico) run on the slogan: Life is so rich (or any other word) because of pig meat (or pork), and highlighting each pork cut in the most attractive life scene: bacon in a great breakfast, BBQ ribs in a summer Sunday, pork “carnitas” in a family gathering, loin bone-in crown, or a honey glazed ham in Christmas or new years eve, etc, etc.
I would run the campaign with the most trusted and beloved people from Mexico, and the world, communicating (as if they are not acting) what they love about pork, the “new” pork.
Please be welcomed to the pig lovers world, and enjoy this wonderful video:
http://www.youtube.com/watch?v=TMbsnhA-U7I
When the swine flu news began to strike all over Mexico, no one thought the pork industry would be the most affected, not even the government... As this wasn't planned, the Government of Mexico decided to broadcast a pork feast which took place at the Chamber of Deputies, with the purpose that people who watched it on television stop being afraid of eating pork meat. What I don´t understand, is why pork producers didn't make this kind of feasts with medium and low class people. They would appreciate it the most, and as they are the majority of Mexico's population, these free feasts would transfer into more sales for the pork industry. People would stop being afraid of the misinformation divulged around the country. Also, the organization of festivals or banquets where other kinds of food were served along with pork, would increase the trust in eating it. Simple but effective banners could be used, something like: "Beef meets Pork" or "Pork meets Shrimp" (for ports) using friendly logos taken from cartoons or movies as cperal commented. All of this gives people the confidence to consume a product that has had bad publicity for the last couple of weeks. No restaurant would risk their reputation by selling a dangerous product, so people could rely on them as in any other day or place.
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