Mega planning -in the form of corporate global citizenship- has become part of the agenda of Davus 2008 Global Forum.
Michael Porter, global firms as Pepsico and Cisco and the PMs of Grean Britain and Jordan discuss what CGC means for their societal performance:
How could our PII projects benefit from these lessons and ideas?
How can we attract CGC corporations and governments to our South of Sonora ecosystem?
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This is just one of a growing number of thinkers moving toward Mega. Perhaps we are getting ever-closer to the 'tipping point.'
We can help in this trend by applying what we are learning and know to help provide a data base for Mega-related decisions, such as needs assessments where we collect data on results. Also, we can help with developing of measurable performance criteria.
Mega could be in all industries, even in the fashion industries.
High fashion brands Prada and Mulberry are today accused of ignoring labour rights abuses in the production of their high cost merchandise by Turkish supplier Desa, where scores of workers have been fired for seeking improvements in working conditions. Incensed after their employees - fed up with abusive conditions - turned to the Turkish leather workers’ union, Deri-is, for assistance, it was declared war on the union and its members, began firing suspected union sympathisers and intimidated many others into resigning their membership.
Performance are very important for our projects
What about a corporate citizenship?
1. Contribute to a net positive impact associated with corporate activity, at various scales of analysis
2. Stand up to scrutiny against agreed benchmarks and frameworks for sustainable development, such as the Milleniu Development Goals and the Johannesburg Plan of Implementation
It is thus not so much the discrete impacts of particular CSR initiatives that are in question, but the degree to which CSR improves the broader business contributions to sustainable development (see also Blowfield 2007: 693).
Developing a better understanding of whether corporate citizenship efforts contribute to broader sustainability objectives is important from both an instrumental perspective and a political economy perspective. Regarding the former, it would help corporate managers and policy-makers to make better decisions regarding strategic emphases, resource allocation and the creation of an enabling framework for more effective efforts (Margolis and Walsh 2003; Chatterji and Levine 2006). Porter and Kramer (2006: 1) argue that existing ‘efforts have not been nearly as productive as they could be’ and that a stronger link between CSR and corporate strategy needs to be based, inter alia, on a more systematic measurement of social impact.
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