Intellectual property reacts counter-cyclically to economic downturns.Firms are looking for those patents or brands they own but not use to sell them in a market where other firms are trying to find "niches" without investing in developing new technology or brands.
Intellectual Property banks such as Ocean Tomo specialized in IP evaluation, appraisal and transactions, see a growing interest in Intellectual Property and other intellectual capital assets.
Other business model that is growing during downturns is the so-called "e-Travel" Web sites, which offer ticket reservations combined in touristic packages.
Cost-savvy and more sophisticated tourists use increasingly these Web sites, looking for locations, experiences and cost savings.The chart shows this industry projected growth for 2009-2012, both in travel sites such as Expedia and Orbitz, travel and ad networking, airlines web sites and other parts of the online e-Travel ecosystem.
Web sites such as i-Explore introduce travelers to the "path less travelled", less common intineraries, thus stimulating the development of new touristic destinations.
Web sites such as HGTV and Fine Living. com show both touristic attractions and real estate property for sale or rent, further opening new markets.
How could we use these trends to benefit our PII projects?
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References:
- Johnsson, J. (2009) Niche firms gain ground against online travel giants. Chicago Tribune
- Meyer, A. (2009) Intellectual Property sales grow in down market
- HGTV goes to Loreto Bay, Baja California to promote sales of real estate to US consumers
- Fine Living.com promotes Sea of Cortez
- Searching for "Sonora" in iExplore
- Searching for "San Carlos" in iExplore
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3 comments:
This is Carlos Peral comment:
How can we at PII develop strong ecosystems?
1) PII can promote the development “central (leader) companies”, and lead the rest of the participants of the ecosystem to a common purpose. The first step should be to develop or share a common vision, and align all of the resources to make that vision a reality
2) Take the example of the Yaqui Barrel project, inviting our own “most desired” potential ecosystem partners in the recruiting process of ecosystem participants.
3) Invite the government to align the business promotion resources, to the development of highly competitive ecosystems which can become strategic to the region´s prosperity.
4) Define the Business environment: political, economic, social and technological (PEST) forces that can potentially have both a positive and a negative impact on the business.
5) Develop a shared ecosystem customer value proposition. It should offer a superior and differentiated solution to a customers' problem and will guide all the participants in their strategic and tactic decisions.
6) Develop the platform core to the ecosystem´s business model. A platform that will guide the most critical aspects of the core processes that will ultimately lead to the competitiveness and success of the ecosystem.
7) Develop a system to monitor the health of the ecosystem, and install a governance initiative to maintain it´s. Business ecosystem health represents the longevity and propensity for growth. The health of a business ecosystem has two main components: partner health and network health.
Partner health is a (financially-based) representation of a partner’s strength of management and of its capabilities to exploit opportunities that arise within the ecosystem (productivity).
Network health is a representation of how well a partner is embedded in the ecosystem as well as the impact the partner has in its local network. Partners with low connectivity to the system have less commitment to the platform, increasing the risk that the partner switches to another ecosystem. (Erik den Hartigh, Michiel Tol, & Wouter Visscher, 2006)
To develop efficiently the Corridor of Alternative Tourism we have to secure that exist a constant flow of visitors to Sonora. This means that we can use a promotion strategy based in technology like E-commerce. We can explain this in three way.
1. Promove the Corridor. First we can show our destniny and use some web page -like Expedia- to promove all the communities and activities at the Corridor. So the first thing we have to do is to design a corporate image of the corridor and use technology to show destinies in Sonora.
2. Sell The Corridor. When someone knows about Sonora and all the activities we offer and take decision for coming to the corridor we can make easy this process using technology, for example the visitor will be able to reserve hotels and visit the communities at south of Sonora. Thus future visitors can decide which communities they want to visit and how long.
3. Promove return of visitors. Using technology we can promove that visitor return to Sonora, for example if every experience at the corridor is capture in picture or video, these can upload to websites where the visitor can have an actual remember of their vacations and promove that next year or next vacation period comeback to the communities at the Corridor of alternative tourism.
Finding the power to raid the national scene and international tourism as an option without having to invest a substantial amount of money, is the use of e-travel, because it can help us reach a specific market sector, which like of the unique attractions offered by the South Sound, where there are only things which are not offered regularly.
Using the e-travel can offer:
• Type of delivery (route, stay, tour, hotel, resort, etc.).
• Speed (all inclusive, half board, etc.).
• Type of customer (groups, families or adults)
• Geographical location of departure and destination (country, airport or train station)
• Date (for reservation, departure time to look, time-to-book)
• Deal type (standard, promotion or last minute)
• Provider (tour operator, airline, etc.).
Providing multiple options for how to reach the tourist destination that ofrezcamos.Con e-Travel solution can analyze in detail the forms (rate and time of completion) and its internal search engine since the introduction of any data to processing. You can create a segment of the population profile of behavior based on data entered and analyzed with precision (in a segment can be performed any analysis). In the end, you can design the most effective marketing campaign (Behavioral Targeting) and obtain a significant increase in ROI.
That's why if you have a good use of e-travel will have the opportunity to enhance sales and become highly profitable sites. Because it helps us to avoid dealing with orders, charge cards, renovate inventories worry about cancellations, and we can release the need for a Customer Service Department
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